Cultivating our own gardens - How we improved our own lead generation tools

French Philosopher Voltaire once said, “We must cultivate our own garden.” And honestly, he was right.

We realized, as a marketing team, we spent so much time helping improve conversions. But for a while, our own garden was a little overgrown.

Our website looked good. It said all the right things. But it didn’t 'work for us'.

Why We Needed a Revamp

Our first focus was a clear Call to Action (CTA). You could scroll through our work, admire the design, and still have no idea what to do next—even after a whole 60 seconds. Not ideal for people who preach clarity and results for a living.

So, we turned the mirror around—and fixed it.

Over the past year, we’ve spoken with founders and corporate marketing teams of every size. One thing they all said (in different ways): Please, just say it simply.

No buzzwords. No overcomplication. Just clarity.

That became the brief for our new website. The voice is cleaner, the flow easier, and the experience actually makes sense.

We also had our problems that needed addressing. We always receive plenty of inquiries and leads, but many of them weren’t the right fit—lots of “send a proposal and we’ll see.” That told us something: our own communication wasn’t qualifying people well enough.

So, we rebuilt a website that is designed not for more inquiries—it’s for better inquiries.

What’s New

Clear CTAs — Every page now points somewhere. No guessing.

Simpler voice — No jargon, no filler.

Built for fit — You’ll know right away if we’re the right match (and we’ll know too). We’ve always said good communication brings good leads.

The Importance of Clarity in Marketing

In the chaotic world of marketing, clarity is your best friend. It cuts through the noise and helps your audience understand what you’re all about. When you present your message clearly, you attract the right people.

Imagine walking into a store where everything is labeled clearly. You know exactly where to find what you need. That’s the experience we aimed to create with our new website.

Engaging Your Audience

Engagement is key. If your audience isn’t engaged, they’ll bounce faster than you can say “conversion rate.” We’ve made it our mission to keep visitors on our site longer.

With captivating visuals and straightforward content, we aim to hold their attention. After all, if they’re interested in what you have to say, they’re more likely to take action.

Want to See What We Mean?

If you’re planning a marketing, branding, or content project—and want to work with a team that values clarity as much as creativity—we’d love to hear from you.

Request a proposal today—and let’s build something that helps you move forward with your marketing goals, just like we did in building this website.

Conclusion

In conclusion, revamping our website was more than just a design update. It was about creating a space that reflects our values and mission. We’re here to help purpose-driven brands, startups, nonprofits, and conscious corporations cut through the noise.

So, let’s cultivate our gardens together. After all, a well-tended garden yields the best fruits.