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SWU

Marketing Foundation Program

Everything you need to know to set up an in-house marketing team. 30–50% faster execution and clearer marketing decision-making within under 30 days.*

Content Marketing Subscription

20–40% increased organic visibility within 90 days*

Lead Generation Subscription

25–45% efficiency in lead quality or conversion in 3–6 month period*

Performance Marketing Subscription

15–30% improvement in sales efficiency or revenue contribution in less than180 days*

For founders and early teams who want to own their marketing function

Format & Delivery

  • 8 structured working sessions (see curriculum overview)

  • 1-hour live sessions, designed for active participation

  • Built on established, industry-adopted marketing frameworks

  • Delivered over 4 weeks (2 sessions per week)

  • Implementation-first curriculum with real-world application at every stage

  • AI-assisted workflows for planning, research, and content development

  • Actionable worksheets and frameworks

  • Ready-to-use templates designed for direct application within their business

What you gain

  • Clarity on how to structure an in-house marketing team, including roles, required skills, and the right hiring sequence

  • A strong grasp of core marketing fundamentals, enabling better planning and execution decisions

  • Practical, real-world use of AI in marketing, covering writing, analytics, and scheduling to improve speed and quality

  • Confidence in selecting the right marketing tools, including AI-enabled platforms, without over-investing

  • Meaningful productivity gains, allowing teams to execute faster with fewer resources

₹18,750

Foundation Program

30–50% faster execution and clearer marketing decision-making within the first 30–45 days*

For founders and early teams who want to own their marketing function

Format & Delivery

  • 8 structured working sessions (see curriculum overview)

  • 1-hour live sessions, designed for active participation

  • Built on established, industry-adopted marketing frameworks

  • Delivered over 4 weeks (2 sessions per week)

  • Implementation-first curriculum with real-world application at every stage

  • AI-assisted workflows for planning, research, and content development

  • Actionable worksheets and frameworks

  • Ready-to-use templates designed for direct application within their business

What you gain

  • Clarity on how to structure an in-house marketing team, including roles, required skills, and the right hiring sequence

  • A strong grasp of core marketing fundamentals, enabling better planning and execution decisions

  • Practical, real-world use of AI in marketing, covering writing, analytics, and scheduling to improve speed and quality

  • Confidence in selecting the right marketing tools, including AI-enabled platforms, without over-investing

  • Meaningful productivity gains, allowing teams to execute faster with fewer resources

₹18,750

Content Marketing Subscription

20–40% increased organic visibility within 90 days*

For businesses that need consistent increased visibility

What’s Included

  • SEO-aligned content strategy

  • 2 blogs per month

  • Social media management acroos any 2 platforms of your choice

    • 3 posts per week per platform

    • Written and video content**

  • Concept development, script writing and creative direction for videos

  • AI backed topic research and SEO mapping

  • Content outlining and optimization workflows

  • Performance insight extraction

  • Monthly content calendar

  • Monthly peformance reviews

**(Video shooting scoped separately)

What you gain

  • Increased brand visibility, driven by consistent, SEO-aligned content

  • Freedom from day-to-day content decisions, with a clear plan and execution in place

  • Steady growth in relevant audience reach and engagement, supported by a consistent brand voice across channels

₹65,000/mo 
₹52,000/mo

Save 20% on annual subscription

Lead Generation Subscription

25–45% efficiency in lead quality or conversion in 3–6 month period*

For startups and SMEs ready to move from visibility to pipeline creation 

Includes Everything from Content Marketing Subcription and, Plus

  • AI-enabled analysis to identify patterns faster, prioritise high-impact actions, and iterate efficiently

  • Lead magnet strategy and creation

  • Gated assets for lead generation

  • Landing page creation and messaging

  • Form optimisation and CRO basics

  • Email nurture sequence (logic, copy, cadence)

  • Funnel mapping: visitor → lead → MQL

  • Monthly lead and funnel performance review

  • Email sequencing and testing frameworks

  • Funnel diagnostics

  • Human-led strategic decisions

What you gain

  • A steady increase in inbound leads, supported by a structured and repeatable demand engine

  • More sales-ready prospects entering the funnel, reducing follow-ups that go cold and wasted sales effort

  • Stronger alignment between marketing and sales, resulting in clearer conversations and smoother handoffs

₹90,000/mo
₹72,000/mo

Save 20% on Annual Subscription 

Performance Marketing Subscription

15–30% improvement in sales efficiency or revenue contribution in less than180 days*

For series A startups or revenue-stage SMEs with validated offers

Includes Everything in Content Marketing and Lead Generation Subcriptions, Plus

  • Paid acquisition planning across relevant platforms (Google, Meta, LinkedIn), aligned to business objectives

  • AI-Enabled Performance Intelligence such as:

    • Predictive performance modeling to inform budget allocation and growth scenarios

    • Spend efficiency diagnostics to identify optimisation opportunities

    • Scenario planning to evaluate outcomes before scaling investments

  • Ad messaging and creative direction designed for performance and scalability

  • Funnel-level optimisation focused on CAC efficiency, payback periods, and LTV logic

  • Budget efficiency analysis to improve return on marketing spend

  • Structured experimentation roadmap to test, scale, and eliminate initiatives systematically

  • Oversight of media buying execution, coordinated with in-house teams or external partners

What you gain

  • More predictable revenue growth, with paid acquisition and funnel decisions tied directly to business goals

  • Clear visibility into what is driving results, so you know where to double down and what to stop investing in

  • Faster scaling with less mistakes, supported by structured experimentation

  • AI-assisted performance insights

₹1,20,000/mo
96,000/mo

Save 20% on Annual Subscription

*The extent of improvement depends on factors such as current setup, team involvement, and consistency. Results may vary across businesses.

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