Most SMBs struggle not with ideas, but with consistency. A content calendar keeps you on track, reduces mental load, and ensures you publish the right content at the right time. This guide gives you a simple structure you can follow weekly and monthly.
Plan with themes
Follow a weekly rhythm
Repeat and refine
1. Start with your monthly content themes
Pick 2–3 themes aligned with your services, audience questions, and goals. Example:
Brand identity
Lead generation
Case studies
Themes give your content direction.
2. Use the 3–1–1 weekly structure
For SMBs, this is the easiest sustainability model:
3 educational posts → value
1 authority post → credibility
1 offer/CTA post → conversion
This balance keeps your content useful and strategic.
3. Create a reusable weekly content block
Plan on a simple table:
Monday: Education
Wednesday: Education
Friday: Authority
Saturday: CTA
Sunday: Newsletter/blog repurpose
Once created, you repeat it every week.
4. Review & refine monthly
Look at:
What performed
What was easiest to make
What aligns with leads
Keep what works and remove what doesn’t.
Reading about marketing is great. But what’s better is seeing it actually work!
Ready to turn ideas into action?
Request a proposal, and let’s build a plan that brings clarity, direction, and results that last.